About Us

Lumière started with a simple obsession:

Why does your skin reflect your life?
Your stress. Your sleep. Your digestion. Your routines.
Everything shows up on your face.

For years I tried the "normal" approach: skincare products, quick fixes, cutting everything out, trying to be perfect. But nothing felt like the real solution.

Because deep down, I knew the truth:

Skin isn't just skin. It's biology.
And biology starts inside.

I began studying the gut skin connection, the nervous system, inflammation, hormones, and what actually drives breakouts, bloating, dullness, and that "heavy" feeling in the body.

Not from a place of curiosity.
From a place of desperation.

This was my last resort.

That's when I realized something that changed everything:

Most people don't need more products.

They need a ritual.
A system.
A daily reset they can trust.

So I built Lumière around one idea:

Drink your skincare.

Not because it sounds cool but because the right ingredients, taken consistently, can change how you feel, how you digest, and how your skin behaves. 

Why Lumière Exists

Lumière is for people who want results, but also want something clean, elegant, and sustainable.

Not a supplement brand that screams at you.
Not a wellness brand that sells you fantasy.

A brand that makes you better.

We obsess over:

  • Ingredient quality
  • Testing and safety
  • Taste and texture
  • Formulas that actually make sense
  • The feeling you get after 2 weeks and after 2 months

Because if you're going to commit daily, it should feel like luxury.

The Mission

To build the most trusted inside & out wellness brand in Europe starting with gut health, expanding into skin, focus, sleep, and longevity.

But always with the same standard:

It has to be elite.
It has to be real.
And it has to help people.

This Is Just the Beginning

Lumière isn't a one product brand.

It's a new category.

A modern wellness lab built on routines, science, and aesthetic discipline where every formula is created to upgrade your life.

And I'm building it publicly.
Every step.
Every test.
Every improvement.

Because this brand isn't just something you buy.

It's something you become.

Welcome to Lumière.

 

William Wulff-Hansen

Founder & CEO

My name is William, and I'm the founder of Lumière. I've spent years in the food & beverage industry including time with Joe & The Juice and lived in Amsterdam, Copenhagen, and traveled most of the world. That's where I got deep into nutrition, health trends, and what actually makes people feel good.

But over time, I realized something: Most "wellness" is either hype, marketing, or random ingredients thrown together. I didn't trust any supplements. I didn't see results. People were just taking stuff to take it.

So I started learning the real science behind it. Here I began studying gut health, digestion, inflammation, the microbiome, and how all of it connects to skin.

Lumière started as something I needed for myself. Now I'm building it for everyone who wants a real solution, a daily ritual, and products that actually work without the nonsense.